Red Ore Forge assays websites the way search engines and AI answer engines read them, then fixes what falls below grade or builds the site right from the start.
| Sample | Test | Reading | Grade |
|---|---|---|---|
| S-01 | Crawl access | robots.txt open · sitemap listed | Pass |
| S-02 | Canonical tags | 12 of 14 pages self-canonical | Below grade |
| Two service pages point their canonical at the home page, so search drops them. | |||
| S-03 | Titles | 2 duplicates · median 52 chars | Below grade |
| S-04 | Headings | one h1 per page | Pass |
| S-05 | Structured data | LocalBusiness · phone · hours | Pass |
| S-06 | Mobile speed | LCP 3.9 s | Below grade |
| A 2.4 MB hero photo delays the first view on phones. | |||
| S-07 | Mobile layout | viewport set · zoom allowed | Pass |
| S-08 | Answer readiness | services named · no plain answers | Partial |
Find out how search engines rank your pages and how AI answer engines quote them.
The assay covers crawl access, canonical tags, titles and headings, structured data, page speed and Core Web Vitals, mobile layout, and whether your content answers questions plainly enough to be quoted. You get every finding ranked by impact, with the evidence and the fix, written for whoever maintains the site.
A new site that passes the assay on day one.
Static, fast and accessible, with clean HTML, structured data and sensible headings built in. No page builder, no plugin pile, and the code is yours.
Show up when nearby customers search, on the map and in AI answers.
Your Google Business Profile set up and cleaned up, a plan for earning reviews, consistent listings across the directories search engines trust, and tracking of where you appear in Maps for the searches that matter to you.
If it lives on the web and the above doesn’t cover it, describe it.
Your site is crawled page by page, as search and AI tools crawl it.
Each page is tested against the checks above and graded.
Findings come ranked by impact: what’s wrong, the evidence, the fix and who makes it.
Once fixes ship, the live site is tested again.
Answer engine optimization. AI tools such as ChatGPT search, Google’s AI Overviews and Perplexity answer questions directly and cite their sources. AEO makes your pages easy for them to find, understand and quote accurately.
SEO is about how search engines crawl, index and rank your pages. AEO builds on the same foundations, then checks whether AI crawlers can reach your site and whether your content answers questions plainly enough to be quoted. An assay covers both.
Mostly, yes. GEO (generative engine optimization) is another name for making your business easy for AI tools like ChatGPT and Google’s AI Overviews to find, understand and recommend. An assay checks for both, alongside regular SEO.
Whether search engines and AI tools can reach your site, understand each page and connect it to a real business: crawl access, security and redirects, titles and headings, structured data, contact details, mobile layout, speed, and how clearly your pages answer customers’ questions. Every report ends with a plain-language guide to what each check means and why it matters.
No. An assay only reads your public pages, the way a search engine does. It follows your site’s crawler rules, spaces out its requests, and never logs in or changes anything. You decide what gets fixed and who fixes it.
Yes. Automated checks do the measuring, and a person reads every report before it reaches you. If something doesn’t make sense for your business, it’s corrected or explained.
No one honestly can: search engines and AI tools decide what they show. An assay finds what stands in their way and how to fix it, and the recheck confirms each fix is live.
Yes. Local search covers your Google Business Profile, reviews, directory listings and where you appear in Maps, alongside the site itself. It works for businesses anywhere, since the work happens online.
Send your site’s address to hello@redoreforge.com or call (205) 522-4684, and say what you want the site to do better.
Your site’s address and what you want from it is enough to start.